SEO Tools

Schema Markup Generator

Generate ready-to-use schema markup for your website in seconds. This free tool creates the structured data code Google uses to understand your content properly, and to show richer results like star ratings, opening hours, or FAQ dropdowns directly in search.

Schema Type

Business Name

Street Address

City

Postcode

Country

Phone Number

Website URL

Opening Hours (one per line)

Why this matters

Schema markup is code added to your website that isn’t visible to visitors, but explains your content to Google in a language it understands precisely. Without it, Google has to guess whether a phone number on your page is genuinely your business number, whether a set of questions is actually an FAQ, or whether those stars next to a review are a genuine rating.

Get it right and you become eligible for rich results, the star ratings, FAQ dropdowns, and business details that appear directly in Google’s search results. These take up more space on the page, stand out against plain blue links, and tend to get more clicks as a result. It won’t guarantee a higher ranking on its own, but it makes your listing far harder to scroll past.

How to use it

Choose the type of schema you need, local business, article, FAQ, review, or product
Fill in the relevant details for your business or page
Copy the generated code
Add it to your website, either directly in the page’s HTML or through your SEO plugin if you’re on WordPress

Common schema types worth using

Local Business — your name, address, phone number, and opening hours, essential for any business relying on local search
FAQ — turns a list of questions and answers into an expandable dropdown directly in Google’s results
Article — helps Google understand blog posts and news content, including the author and publish date
Review — displays star ratings directly in search results, though it must reflect genuine reviews on the page to comply with Google’s guidelines
Product — shows price, availability, and rating for ecommerce pages

Want schema properly built into your whole site, not just one page?

Adding schema to a single page is a good start, but it works best when it’s set up consistently across your whole website, and kept accurate as your business details change. If you’d like this built into your site properly, our website development and SEO services both include structured data as standard.

FAQ

No. It makes you eligible, but Google decides whether to actually display a rich result, and doesn’t show one for every page that has valid schema.

Not usually. Most WordPress SEO plugins, including Yoast and Rank Math, support adding schema without editing code directly, though some schema types are easier to set up than others.

Badly implemented or inaccurate schema, for example review stars that don’t match genuine reviews, can breach Google’s guidelines and lead to the rich result being removed or, in serious cases, a manual penalty. Keep it accurate and it shouldn’t cause any issues.