Pick a text colour and a background colour, and this tool tells you straight away whether anyone can actually read it, not just whether it looks nice on your monitor.
Large text preview, 24px
Normal body text preview, 16px. This is roughly how a paragraph of your website copy would read with this colour pairing.
Most low-contrast text isn’t a design mistake so much as a blind spot. Pale grey on white, light yellow on cream, it looks fine on a bright screen in good light, sitting a foot from your face. It’s a different story for a customer squinting at their phone in the sun, someone with low vision, or the roughly one in twelve men with some degree of colour blindness. None of that shows up while you’re designing the page. It only shows up when a real visitor gives up and leaves.
How to use it
- Enter your text colour and background colour as hex codes, or pick them from the swatches
- Get an instant contrast ratio
- See a pass or fail against WCAG AA and AAA standards
- Adjust either colour until it passes
The numbers behind the pass/fail
- 4.5:1 is the minimum for normal body text under the WCAG AA standard, the generally accepted baseline for a business website
- 3:1 is enough for large text, 18pt and above, since bigger text stays legible at lower contrast
- 7:1 is the stricter AAA standard, worth reaching where you can, though AA is a realistic minimum for most sites
If your brand colours fail, you rarely need to abandon them. A slightly darker shade of the same colour for body text usually passes without the brand looking any different to a visitor.
If contrast checks out but something still feels off
Colour is one part of a bigger picture. Font size, link visibility, and how a page holds up with a keyboard instead of a mouse all affect whether a site is genuinely usable. Our website development team can look at all of it together if you want a proper once-over.
FAQ
Web Content Accessibility Guidelines, the standard most businesses are measured against. AA is good practice for a normal business site, and a legal requirement for some public sector organisations.
Usually not by much. A darker or lighter shade of the same colour for text is often all it takes, especially for body copy rather than headings or logos.
Not as a confirmed, direct ranking factor, but it does affect how long people stay on your site and whether they can use it properly, and accessibility is an increasingly visible part of Google’s wider quality guidelines.