Web Development Case Studies
Web Development

Empty Tattoos

Empty Tattoos is a Chelmsford tattoo studio run by Marek, an artist with over 10 years' experience working at studios across London and the South East before deciding to set up on his own. He specialises in black and grey, dotwork, traditional and full colour custom designs.

The Challenge

Marek had taken the leap to start his own studio, but he had nothing to show for it online.

No website

Potential clients had no way to find him or see his work.

No brand

Empty Tattoos existed as an idea and a skillset, not yet as a business people could recognise and trust.

No starting point

Marek knew his craft inside out, but building a web presence from a blank page wasn't something he'd done before, and he needed a partner who could turn his vision into something professional without the process becoming overwhelming.

For a new studio, the website isn't a nice-to-have. It's often the first impression a potential client gets, and for a tattoo artist that impression rests entirely on how well the work itself is shown off.

What We Did

Built the site from the ground up

With no existing brand or website to work from, we started with a blank page and worked with Marek to shape a site that reflected him and his style.

Made the portfolio the centrepiece

For a tattoo artist, the work has to do the talking. We designed a gallery that showcases Marek's designs clearly and lets his craftsmanship speak for itself.

Kept the process simple

Starting a business from scratch is a lot to manage at once, so we made sure the website side of it was straightforward, with clear communication throughout and no jargon.

Built a plan to win reviews

A brand new business has no reputation to point to, so we put together a strategy to get Marek's happy clients leaving Google reviews consistently, giving new visitors real social proof from day one.

“I came to Search Above with no website, no brand, no idea where to start. I was setting up Empty Tattoos from scratch and needed someone who could take my vision and turn it into something professional. The whole process was straightforward and stress-free.”

Marek, Empty Tattoos

Starting a business and need a website?

If you're launching something new and need a website that shows off your work and brings in clients from day one, we can help.

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Results

  • A professional website where previously there was none
  • A portfolio gallery that shows off Marek's work and builds trust with new clients
  • A steady, consistent flow of enquiries and bookings for a business that started from zero
  • Grew from 0 Google reviews to 30+, giving the business real, visible trust with new clients
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