Internal Linking Anchor Text Analyser

Check the anchor text on your internal links in seconds. This free tool pulls out every internal link on a page and shows you exactly what wording you’re using to link to each one, so you can spot repetitive, over-optimised or unhelpfully generic anchors before Google, or your visitors, notice.

Why this matters

Anchor text is one of the clearest signals you give Google about what a page is actually about. Link to your maintenance page with the words “website maintenance” a handful of times across your site, and you’re helping Google understand what that page covers. Link to it with the exact same phrase on every single page, and it starts to look manipulative rather than natural, which is exactly the kind of thing that can work against you rather than for you.

The opposite problem is just as common. Generic anchors like “click here” or “read more” tell Google, and anyone scanning the page, absolutely nothing about what they’re about to click on. It’s a wasted opportunity on every page it appears.

How to use it

1. Paste in your page URL or the HTML
2. See every internal link on the page, along with its anchor text
3. Check for anchors flagged as repetitive, generic, or over-optimised
4. Vary the wording where needed and re-check before you publish

What good anchor text looks like

• Descriptive and specific, so a reader knows exactly what they’ll find before they click. “Our website maintenance plans” beats “click here” every time
• Varied across the site. Linking to the same page with the exact same anchor text repeatedly looks unnatural to Google, mix it up with close variants instead
• Relevant to the surrounding content, not just dropped in for the sake of adding a link
• Never keyword-stuffed. Cramming your target keyword into every single anchor, on every page, is one of the fastest ways to make internal linking look manipulative rather than helpful
• Genuinely useful to the reader, not just there for SEO. If a link wouldn’t help someone reading the page, it probably shouldn’t be there

Want your whole site’s linking structure reviewed, not just one page?

Anchor text is only one part of a solid internal linking strategy. Which pages link to which, how many links point to your most important pages, and where the gaps are all matter too. If you’d like a proper look at how your whole site links together, our SEO services include a full technical and content audit.

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