Keyword Density Checker

Check how often your target keyword actually appears in your content, and whether you’ve used it too little, too much, or just enough. This free tool gives you an instant breakdown so you can fix it before you publish.

Why this matters

Keyword density is not the exact science it’s sometimes made out to be, but ignoring it completely is a mistake too. Use your target keyword too rarely and Google may struggle to work out what the page is actually about. Use it too often and it starts to read badly, which puts real people off, and stuffing keywords in unnaturally is exactly the kind of thing that gets a page pushed down rather than up.

The honest goal isn’t hitting a magic percentage. It’s writing naturally for a person while making sure your main topic is genuinely clear from the words on the page, not just the title.

How to use it

1. Paste in your page content
2. Enter the keyword or phrase you’re targeting
3. See how many times it appears, and what percentage of your total word count that works out to
4. Adjust your content if it’s clearly too sparse or too repetitive

What counts as a sensible density

There’s no strict rule Google has ever confirmed, whatever some tools claim. As a general guide:

• Under 0.5% often means the page doesn’t clearly say what it’s about, worth checking your keyword appears naturally in the intro and a couple of headings
• Around 1–2% is a reasonable range for most content, enough to be clear without feeling forced
• Above 3% is usually a sign of stuffing, and it’s the kind of thing that reads awkwardly to a person even before you think about Google at all

Read your content back out loud. If a sentence sounds odd because you’ve crammed the keyword in, that’s a better signal than any percentage on this page.

Want your whole page structure checked, not just keyword count?

Keyword density is only one small part of getting a page to rank well. Headings, internal links, page speed and genuine usefulness to the reader all matter far more than hitting an exact percentage. If you’d like a proper look at how your content is performing as a whole, our SEO services include a full content and technical audit.

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